If you are not already using some of these marketing methods, you could be missing out on business from an important target market. The computer generation is no longer made up of “a bunch of kids.” The first generation to use computers in college is nearing 40. This tech savvy group is earning money, settling down into homes, starting families, going out to dinner, taking vacations, and spending money on home and self improvement. This is a knowledge seeking, informed group of consumers. They are used to having information at their fingertips. There are many new and interesting ways to market your business that you may have heard buzz about, but don’t fully understand.